Work 11 Oct. 2021

Why Your Business can still Leverage the Power of a Website to Grow Today


Many reasons may crop us as to why you are not creating a website for your company: “I’m not computer savvy”, “websites are too costly”, or the infamous “I have sufficient business and can thrive without a website”. The reality is, you don’t have to be computer adept. Without an internet site, you’re losing money and time. Websites for your business may be inexpensive, easy, and uncomplicated.

Have a look at this… 81% of people look up a company or service online before making a purchase. That equates to 25.92 million consumers conducting internet research before making a purchase. Despite this, 46% of business owners cited “Business presently doesn’t require one” as their top reason for not having an online presence. Even though we lack statistical expertise, it will be clear to us that something is amiss. It is easy to underestimate the need for a website nevertheless any business that has embraced a website with an adequately pre-planned and well-researched approach will tell you that a website is an entire business model on its own that can complement your current model.

Why you need a Website for your business

• Having a website will allow you to reach more consumers and make more money. It is never too late to try new things especially new avenues to reach new clientele. This is a great fact, so great that we’re quoting it twice: 81% of people look up a company or service online before buying it. To gain a foothold in this industry, you’ll need an internet presence.

In your absence, your websites are usually accessible 24 hours a day, seven days a week. A website serves as your “always-on” company advocate both inside and outside of regular business hours. Websites help you convert more of your current recommendations since most consumers still conduct their research and compare you to your rivals. This is normal as they naturally do so hoping to identify the best alternative before zeroing down on it.

• Having a website instantly boosts the reputation of your company. This is because a website will typically hold verifiable information such as your business address, phone number, and offerings. Upon verification by suspicious clientele, doubts will be wiped out. Customers in the 21st century are skeptical, and 56 percent of people say they won’t do business with a company that doesn’t have a website. Having a trustworthy website immediately increases your trustworthiness as a reputable business. When it comes to making a good first impression, websites provide you the opportunity to do so with a clear introduction to your company. A website may assist in showcasing your skills and better positioning your company. Standing out from the crowd is frequently made easier with the use of an internet site.

• The cost of setting up and maintaining a website is not as difficult or expensive as you would expect. You don’t need to be a computer whiz to run an online portal. Several companies which specialize in web design and development, provide quick and easy signup methods that make the process simple for you while also saving you money in the long run. Websites have a far higher return on investment than any other kind of advertising. A website should be your priority if you’re going to advertise your company online. Over time, the low-cost investment in a company website may pay off by bringing in new consumers and strengthening your brand. It’s also a legal business cost that may be deducted from your taxes.

• Investing in a high-quality website will not only save you time but also money. The cost of hiring during offpeak hours to wait for customers will be eliminated. You can also integrate accounting and stock-taking into your website among other systems. Communicating with new clients takes time, regardless of whether you’re exchanging emails, making phone calls, or sending out proposals. Your website can assist in answering frequently asked queries from customers. Do you know what this means for you? You’ll be able to do more important things with the time you save. To sum it up new clientele who get in touch with you do so with a pretty good idea of what they seek from you with a very informed perspective.

• When striving to make a name for your business or brand, it is important to stay on top of things that cut across the entire spectrum. From physical to online branding where uniform messages and content is displayed or shared. In contrast to social media networks, a website serves as an independent platform for your messaging and helps to shape the online impression of your company. It is also important to note that both your website and social media presence can be used to supplement each other and ultimately contribute to your overall efforts. You may use the platform to position yourself in the market so that you attract the specific types of clients you consider to be relevant to your niche. Online reviews can be positive or bad, depending on the source. What are your thoughts on this? Internet reviews have been seen as some sort of gospel truth by 79% of those who read them. You may post your very own testimonials to counteract naysayers. To sum it all together… Internet sites are now more accessible than ever before.

Evaluate The Relevance of a Website to your Business

Not everyone or every business may need a website, however, several reasons have been demonstrated justifying why businesses require websites. For a small fee, you can open up a world of potential to help your business flourish by making your business and offerings easier to find and understand.

Getting a website should be one of your top priorities if you seek to grow your brand visibility and reach. Yes, you can run your business more effectively and one of the things that will help you do exactly that is a website.

Depending on your type of business you may not find the need to have one nevertheless analyze your activities and determine if a website can fill some roles such as the provision of information, direction, custom/ corporate email exclusive to your organization, etc and chances are you will realize you need one.

Upon establishing that you need one, go ahead and enlist the services of a professional to build one. You can get affordable web development services from freelancers on platforms like Freelancer, People Per Hour, and Fiverr.